 |
|
Tuesday
September 1, 2009 How will you be promoting this holiday season?Filed under: LogoMall, Marketing, Member Benefits, New Features Spark holiday shopping on your LogoMall site with email marketing. It’s a highly effective way to communicate your creative gift ideas, recognition and award programs. Email is a cost effective vehicle for reaching the right customer, at the right time, with the right product or special offer. Not only is it affordable, but email marketing delivers immediate results. ASI’s newest affiliate, RatePoint, makes it easy for you to create and send your own email marketing campaigns. They offer over 100 ready-to-go designs to create professional email marketing campaigns on your own without a designer. You simply add in your own copy, company logo and sharp product images that you can pull directly from LogoMall. Or, your designer can create an html email and upload it. RatePoint helps you to build and manage your email contact lists including requests to unsubscribe which is a mandatory process to abide by Can Spam. Once your email campaign is sent you can monitor the activity using their at-a-glance report. You’ll know how many prospects opened your email and exactly who clicked links to your web site. In addition to an easy to use email marketing tool, RatePoint also helps you to build your online business credibility by collecting and publishing feedback from your customers. You can easily post this valuable content on your LogoMall site to help turn prospects into customers. Powerful customer testimonials establish your online business reputation and build confidence in your online visitors. RatePoint is offering a 30 day FREE trial. Try it out for yourself at www.asicentral.com/ratepoint. You don’t even need a credit card number for the trial period. As an ASI member, you get great pricing on their subscription service. It’s less the $10 a month, to send unlimited email marketing campaigns to a list size of 500 or less. So…how will you be promoting this holiday season?
Friday
July 24, 2009 Paper or Silicon? How savvy distributors turn catalogs into LogoMall leadsFiled under: LogoMall, Marketing, Tips and Tricks, Uncategorized Contributor: Jack Flohr, Director of Marketing, Membership Services One of the best drivers of Web traffic is the tried and true paper catalog. From LL Bean to Victoria’s Secret to the Counselor Top 40, businesses continue to rely on catalogs. In fact, “50 -70% of online sales are driven by catalogs,” said George Hague, senior marketing strategist at J. Schmid & Assoc. Inc., a catalog consulting company in Mission, Kansas. As a distributor with a LogoMall site, you can easily and immediately drive customers to your site using imprinted catalogs that are personalized with your Website. When followed up with an email that links to your site and a personal call, this integrated program has proven to increase sales. Kayla Tollen, of Kayla Advertising asi/239482 has seen real world results using integrated campaigns, “I’ve been using catalogs for 24 years. One or two orders cover the cost of my investment. ASI’s fulfillment service is an added bonus and creates additional savings in time and money.” The challenge of course is finding the time to market your business effectively doing all of the things you already know you are supposed to do. One suggestion is to block out a ‘Marketing morning’ once every two weeks and dedicated at least 6-8 hours/month to marketing efforts. You can also use ASI services directly. Not only does ASI do all of the work for you, often times it saves money due to our leverage and position. Services include catalog fulfillment, prospect lists, email marketing, self promotions, and telemarketing. If you’re looking for a great program to drive traffic and sales from your site you should consider 4th quarter gift giving. Start by featuring gifts on your LogoMall site and doing a fulfillment program with ASI’s Gift Book catalog. There’s no better time than now as nearly 40% of annual sales are made in the gift dominant 4th quarter. Will you be ready? Get help today, get leads tomorrow, and grow your business now. Call Dan Brown, ASI Catalogs Manager, today to learn more at 800-546-1392. P.S. In these challenging times history proves that those who advertise not only make money right away, they wind up with significantly more sales as things improve. This is your chance to win big! Jack joined ASI in 2005 and is the Director of Marketing for Membership Services at ASI. He is a direct marketing veteran with over 25 years of diverse sales & marketing experience in international business. Jack’s previous experience includes owning a marketing consulting firm with clients that included firms such as NutriSystem and SmartBargains.com. Prior to that he was in charge of the catalog division at The Franklin Mint, and has held numerous positions in operations, purchasing and finance. Today, Jack specializes in multi-channel marketing and is adept at creating vision, strategy and execution across multiple mediums.
Monday
June 29, 2009 LogoMall has recently made the following product updates:Filed under: LogoMall, Logomall features, Website Design New Product Ideas Choking Hazard Warnings Stock Videos
Friday
May 22, 2009 Take the LogoMall SurveyFiled under: LogoMall In a continuing effort to help you improve your LogoMall Websites we wanted to get an idea of how you are promoting your website to the world. Do you simply create compelling content that site visitors and search engines or do you build inbound links to your site. Please take 3-4 minutes and fill out this survey asking how you promote your LogoMall site. Then in the next issue of the Inside Scoop we will publish those results and let you know the top ways that distributors are gaining web traffic. LogoMall Survey - Click here
Thursday
April 23, 2009 Getting Started with SEO: Can Your Customers and Prospects Find You?Filed under: Marketing Contributor: Dale Denham, Senior Vice President at ASI It’s amazing to me how many people I can’t find on the Internet when I’m looking specifically for them. When all they would need to do is a very small amount of work to optimize their website. Yet, because people are intimidated by terms like SEO, they don’t do anything. SEO stands for Search Engine Optimization and it is one of THE most incredible options for distributors to increase exposure on the web. In fact, 80% of users click results on the first page of Google only. Thus, if you aren’t on the first page, you only have a 20% chance of getting clicked. SEO can be free when you do it yourself or cost thousands of dollars per year for a professional to do it with/for you. But don’t go and spend thousands of dollars to optimize your website just yet. There are quite a few things you can do on your own using the new ASISecure.com and free tools on the Internet that can let you optimize your site yourself. Start by identifying the most important keywords that you want people to find you with. Don’t use Promotional Products or other industry jargon, go with the basics. Your company name, the name of your salespeople and words like "marketing" or "trade shows" combined with your local town (such as "marketing ideas Trevose PA"). Once you’ve identified your basic keywords, work them into copy on your LogoMall website several times and do so professionally (Remember, people read these pages). I’ll share more tips on how to optimize your site to gain additional customers in the upcoming weeks. (side note: SEO is often confused with SEM which is Search Engine Marketing which involves a paid component such as Pay Per Click (PPC). Pay Per Click campaigns can be very costly so I recommend that distributors start with the basics of SEO to start gaining additional business using their LogoMall website.) I recently conducted a web marketing seminar at the ASI Show. You can listen to the entire seminar FREE as a special offer to our LogoMall customers by clicking HERE. Join me for my full seminar "Web Site Marketing: Simple Strategies That Work" at the ASI Show Chicago July 21st. Or, send me your SEO questions to dale.denham@asicentral.com andI’ll respond promptly with information including the handout I share at the session. Dale Denham is a Senior Vice President at the Advertising Specialty Institute(ASI). Dale joined ASI in 2000 and is responsible for ASI’s information, technology and business development, including strategic relationships with key partners UPS and OfficeMax.
Wednesday
March 25, 2009 New ASIsecure.com LaunchesFiled under: ASIsecure ASIsecure.com, the backend system that helps you to manage your LogoMall or Promoshop web site, has been redesigned. If you haven’t already discovered the great new features of ASIsecure, here are some highlights. A Fresh, New Look… Design Your Site Re-engineered Featured Products Unlimited Links Support The new ASIsecure.com can be accessed using your current username and password. If you need help with any of our new features, please contact Product Support at support@asicentral.com or call 800.546.1350.
Monday
February 9, 2009 Drive Sales Using Your LogoMall SiteFiled under: ASIsecure, Logomall features At the ASIshow in Orlando, I presented a session on education day on the topic of driving sales using your LogoMall site. The room was filled to capacity with distributors just like you who want to know how to build their business on the web. It’s a marketing challenge just to get quality visitors to your web site. But what are you doing on your site to engage your customers once you get them there? LogoMall offers content and marketing tools to help you push products and generate ideas for your customers. By guiding your shoppers to relevant promotional ideas, you will increase the number of leads and sales from your LogoMall site. Product merchandising is all about getting the Right product, to the Right person at the Right time. With the vast selection of promotional products available on your site, you need to direct your customer’s attention to highlighted products and categories. Featured Products is a merchandising tool that helps you to build sets of items to display. We offer dozens of theme product sets such as Tradeshows, Golf Items and Green Products that you can quickly add to your site on your own. We also offer an option to automatically rotate the sets for you to keep your site fresh with ideas. For a complete list of all of our theme sets, visit nichecatalogs.logomall.com. You also have the ability to create your own custom set using products from our LogoMall database or you can upload your own product. This gives you the power to tailor your site to target specific types of customers. Do you specialize in specific markets such as colleges, non-profits or real estate? Create a mini catalog with the best sellers for that audience. You can take it a step further by sending an email promotion to that group offering a limited time special on those items.
Select-a-Searches is another way to drive shoppers to your best selling categories, preferred product lines and seasonal products. You can create the links on your own to specific product results on LogoMall. If you can search for it on LogoMall, you can link to it. Link to Picnic Coolers, Pens under $1.00, Bags by Leeds….the options are endless. Managing the marketing and content tools for your LogoMall site will be even easier with the launch of the newly designed ASIsecure.com at the end of February. Watch my video for a quick tour. In the meantime, if you need help with updating your site, contact support@asicentral.com or at 1-800-546-1530. We are eager to help.
Friday
December 5, 2008 New ASIsecure.com Sneak Peak!Filed under: ASIsecure Dear ASI I have been a LogoMall subscriber for 5 years. Some of my distributor friends say that there are no plans to change ASIsecure. Papa says, “If you see it in LogoMall’s Inside Scoop, it’s so”. Please tell me the truth, is there a new ASIsecure?
Virgina
A new ASIsecure.com is on its way! I just saw a sneak preview of the redesigned site that helps you to manage your LogoMall and Promoshop online presence. ASIsecure is the tool that you use to update your site design, content, products, links and pick up your client requests and site traffic reports.
The goal was to build a site that visually guides you through how to manage your site on your own, using less of your time and with less effort. The all new design of ASIsecure is elegant, and easy to navigate with all of the information you need to customize your site right at your fingertips.
New Features:
A vital component of your LogoMall site is the ability to capture leads and sales. By using the new Activity Center you will find all of your client requests and traffic reports in one location. You can also export orders, leads, catalog requests and data from the $1000 drawing and Wish Lists.
Finally, with LogoMall and ASI you’re never on your own. On ASIsecure you’ll find support, video tutorials, and help tips to guide you through the site.
I’m sure you’ll find the new ASIsecure of great benefit to your business. Look for a preview next month and a brand new ASIsecure tool for you to use in the first quarter.
Yes, Virginia, there is a Santa!
Email me your wishes for LogoMall in 2009 so we can help them come true. Have a joyous holiday and a successful year ahead. |
