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Thursday
November 5, 2009 Logomall Marketing VideosFiled under: LogoMall, Logomall features, Marketing, New Features, Video At our yearly Halloween party my neighbor yelled over asking if my son, who is 18 months old, knew sign language. I raised a skeptical brow as she claimed he was signing the word “more” while eyeing up the cookies on the table. I politely told her she had enough wine and to put the bottle down. Of course, my husband later confirmed with my son’s school that, yes indeed, they had been teaching sign language. Why? Little tots can’t communicate everything they want and need other ways to get noticed and express themselves. The same holds true in business – especially on the Internet. How else can you speak to your LogoMall visitors, get their attention and communicate the benefits of promotional products? Video marketing A professional, short video can reach out to your audience in a way that words on a page can not. A welcoming message personalizes the visitor’s experience while bringing your web site to life. Brief and concise, a video can quickly express what you do and how you can help visitors. Use video to encourage shopping throughout the LogoMall site and direct them to featured items or themed categories to promote buying. Producing a video on your own could be a daunting and expensive task. To produce quality videos on your own, you need the expertise, the time and the equipment. If you don’t have the resources to write, design and edit a video, hiring a costly production service may be your next step. Great news! LogoMall is now offering “ready to use” marketing videos for your web site. The videos are created by professional designers and actors and can be quickly added and changed. Choose from the various themed backgrounds, select an actor and message from the video library.
We are now featuring our holiday videos targeting shoppers looking for the perfect gift giving idea. Check out an actual LogoMall video. You’ll notice when you go back into the site or refresh the page that a new actor with a new message appears that gives your visitor a new experience each time they come back. LogoMall has bundled the video collection with a subscription to RatePoint, an email marketing service, in an exclusive marketing package. Sign up for more information and to view additional video samples.
Wednesday
March 19, 2008 Online Video: The Great Market EqualizerFiled under: Video Why should you be using online videos to promote your business, services, or products? People remember only 10% of what they see, 20% of what they hear, but 50% of what they see and hear. By presenting your products in both mediums in an online video, a much stronger and memorable message will be delivered to your potential or existing customer base. Today it’s relatively easy and inexpensive to create video content to post on your website. Video cameras have significantly dropped in price and who says you can’t use the video function of your digital camera. Now, almost every computer flies out-of-the-box with a basic video editing software solution. Worried about the speed video takes to load, well it’s 2008 and high-speed internet is low-cost, widely available and used by over 80% of U.S. internet users. Don’t know how to host your video? Chances are that if you have kids over the age of 10 they have already been experimenting with the most popular choice; YouTube.com. YouTube and other video hosting sites are free, widely visited, allow you to link out the video, and are as easy-to-understand as reading a map. Here are 5 reasons for online video: * Be Seen As A Leader – When you create a video, you are automatically seen as an expert in your field giving extra credibility to your business. * Educate Your Viewers – It is easier for your customers to watch a simple sales or product video than to read a manual. * Create Trust – With video, you have the opportunity to let customers see your face rather than your company. You are able to convey your trustworthiness, sincerity, excitement, and enthusiasm by using video. * Get Your Message Viewed – Video is a quick and easy medium to watch. No one can explain your products or services better than you. * ROI - Videos used in conjunction with a direct call to action make tracking the sales a breeze. Not enough to convince you? Here are a few statistics: * September 2007 - 9 billion online videos were watched in the U.S. alone. * If those demographics didn’t do it for you perhaps this will – Burst Media’s recent nationwide survey found that the 35 – 54 age group is equally as likely to watch online videos as the 18-24 age group. The bottom line is that everyone is watching or creating online videos. Since the cost is low to implement, business owners should convert some of their text-based content to short online video infomercials. Either learn how to produce and market your own online video or hire a professional to handle this task for you. This technology is worth making a priority in your online marketing and advertising mix. The Internet is the great marketing equalizer for small growing companies. LogoMall websites now offer online video hosting, support and more – email me your online business videos link and I’ll send you a note with what I think. jkrolick@asicentral.com. Jake Krolick Jake Krolick is the Marketing Manager for ASI Online Products and Services, handling supplier online advertising and services. |
