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Thursday
February 18, 2010 More Eyes on YOUR MessageFiled under: LogoMall, Marketing, Member Benefits, New Features, Tips and Tricks Email marketing is powerful. No other medium gives you the instant results that an email marketing campaign can produce. You know immediately who is opening your email and what they clicked. However, now your promotions and informational content no longer need to be limited to just the email addresses on your list. With social media added to the mix, you significantly expand your audience exponentially (think: Twitter and Facebook!). RatePoint, ASI’s email marketing member benefit, has just announced a new feature that easily helps you combine email marketing and social media. RatePoint’s social media option will automatically post your email marketing content such as newsletters, coupons, specials and announcements about new or hot products directly to your Twitter and Facebook accounts. With very little effort you can push out content in one location without having to go to each social media site to send your posts. RatePoint easily connects your Twitter and Facebook accounts. You select by campaign if you want to publish your content to social media sites and then create a personalized text status message for Twitter and Facebook that will link back to your email. Social networking sites are increasing the exposure of your marketing campaigns and stretching your marketing dollars. And the audience is not limited to the number of contacts or followers you have. Search engines like Google are quickly indexing social media content such as Twitter posts. By pushing out good messages with valuable content, you enhance how your potential customers will learn about your business and how you can provide promotional product solutions for them. More eyes on your brand, more eyes on your web site, more potential for sales. It’sthat simple. A Free account is now available for up to 125 contacts. When you upgrade to a paid subscription with more email contacts, ASI has negotiated great pricing for you. The new social media tools are free to use with the trial and any paid subscription. Visit www.asicentral.com/ratepoint to sign up for your Free account today.
Thursday
November 5, 2009 Logomall Marketing VideosFiled under: LogoMall, Logomall features, Marketing, New Features, Video At our yearly Halloween party my neighbor yelled over asking if my son, who is 18 months old, knew sign language. I raised a skeptical brow as she claimed he was signing the word “more” while eyeing up the cookies on the table. I politely told her she had enough wine and to put the bottle down. Of course, my husband later confirmed with my son’s school that, yes indeed, they had been teaching sign language. Why? Little tots can’t communicate everything they want and need other ways to get noticed and express themselves. The same holds true in business – especially on the Internet. How else can you speak to your LogoMall visitors, get their attention and communicate the benefits of promotional products? Video marketing A professional, short video can reach out to your audience in a way that words on a page can not. A welcoming message personalizes the visitor’s experience while bringing your web site to life. Brief and concise, a video can quickly express what you do and how you can help visitors. Use video to encourage shopping throughout the LogoMall site and direct them to featured items or themed categories to promote buying. Producing a video on your own could be a daunting and expensive task. To produce quality videos on your own, you need the expertise, the time and the equipment. If you don’t have the resources to write, design and edit a video, hiring a costly production service may be your next step. Great news! LogoMall is now offering “ready to use” marketing videos for your web site. The videos are created by professional designers and actors and can be quickly added and changed. Choose from the various themed backgrounds, select an actor and message from the video library.
We are now featuring our holiday videos targeting shoppers looking for the perfect gift giving idea. Check out an actual LogoMall video. You’ll notice when you go back into the site or refresh the page that a new actor with a new message appears that gives your visitor a new experience each time they come back. LogoMall has bundled the video collection with a subscription to RatePoint, an email marketing service, in an exclusive marketing package. Sign up for more information and to view additional video samples.
Tuesday
September 1, 2009 How will you be promoting this holiday season?Filed under: LogoMall, Marketing, Member Benefits, New Features Spark holiday shopping on your LogoMall site with email marketing. It’s a highly effective way to communicate your creative gift ideas, recognition and award programs. Email is a cost effective vehicle for reaching the right customer, at the right time, with the right product or special offer. Not only is it affordable, but email marketing delivers immediate results. ASI’s newest affiliate, RatePoint, makes it easy for you to create and send your own email marketing campaigns. They offer over 100 ready-to-go designs to create professional email marketing campaigns on your own without a designer. You simply add in your own copy, company logo and sharp product images that you can pull directly from LogoMall. Or, your designer can create an html email and upload it. RatePoint helps you to build and manage your email contact lists including requests to unsubscribe which is a mandatory process to abide by Can Spam. Once your email campaign is sent you can monitor the activity using their at-a-glance report. You’ll know how many prospects opened your email and exactly who clicked links to your web site. In addition to an easy to use email marketing tool, RatePoint also helps you to build your online business credibility by collecting and publishing feedback from your customers. You can easily post this valuable content on your LogoMall site to help turn prospects into customers. Powerful customer testimonials establish your online business reputation and build confidence in your online visitors. RatePoint is offering a 30 day FREE trial. Try it out for yourself at www.asicentral.com/ratepoint. You don’t even need a credit card number for the trial period. As an ASI member, you get great pricing on their subscription service. It’s less the $10 a month, to send unlimited email marketing campaigns to a list size of 500 or less. So…how will you be promoting this holiday season? |
