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Thursday
February 18, 2010 More Eyes on YOUR MessageFiled under: LogoMall, Marketing, Member Benefits, New Features, Tips and Tricks Email marketing is powerful. No other medium gives you the instant results that an email marketing campaign can produce. You know immediately who is opening your email and what they clicked. However, now your promotions and informational content no longer need to be limited to just the email addresses on your list. With social media added to the mix, you significantly expand your audience exponentially (think: Twitter and Facebook!). RatePoint, ASI’s email marketing member benefit, has just announced a new feature that easily helps you combine email marketing and social media. RatePoint’s social media option will automatically post your email marketing content such as newsletters, coupons, specials and announcements about new or hot products directly to your Twitter and Facebook accounts. With very little effort you can push out content in one location without having to go to each social media site to send your posts. RatePoint easily connects your Twitter and Facebook accounts. You select by campaign if you want to publish your content to social media sites and then create a personalized text status message for Twitter and Facebook that will link back to your email. Social networking sites are increasing the exposure of your marketing campaigns and stretching your marketing dollars. And the audience is not limited to the number of contacts or followers you have. Search engines like Google are quickly indexing social media content such as Twitter posts. By pushing out good messages with valuable content, you enhance how your potential customers will learn about your business and how you can provide promotional product solutions for them. More eyes on your brand, more eyes on your web site, more potential for sales. It’sthat simple. A Free account is now available for up to 125 contacts. When you upgrade to a paid subscription with more email contacts, ASI has negotiated great pricing for you. The new social media tools are free to use with the trial and any paid subscription. Visit www.asicentral.com/ratepoint to sign up for your Free account today.
Monday
January 11, 2010 Happy New Decade!Filed under: LogoMall, Logomall features, Member Benefits
With the new year/decade comes new ways to actively sell through your web site with ASI catalogs. What’s new? Spectrum® 2010 catalogs can now be imprinted with your full color logo for free. And when you buy Spectrum 2010 for your customers, we’ll add an exciting new digital version complete with virtual sample capability to your LogoMall site for free too. We can also add a text link or you can use our new animated cover version. It grabs the attention of your visitor and pulls them in to browsing through the hundreds of products very easily with their very own logo on the item.
Use Spectrum 2010 as a marketing vehicle to drive traffic to your web site and take advantage of the new full color imprinting available that includes your web address. Order Spectrum 2010 online or contact our Catalog Sales team at 800-546-1365 or at catalogs@asicentral.com. Have a Happy New Selling Year!
Thursday
November 5, 2009 Logomall Marketing VideosFiled under: LogoMall, Logomall features, Marketing, New Features, Video At our yearly Halloween party my neighbor yelled over asking if my son, who is 18 months old, knew sign language. I raised a skeptical brow as she claimed he was signing the word “more” while eyeing up the cookies on the table. I politely told her she had enough wine and to put the bottle down. Of course, my husband later confirmed with my son’s school that, yes indeed, they had been teaching sign language. Why? Little tots can’t communicate everything they want and need other ways to get noticed and express themselves. The same holds true in business – especially on the Internet. How else can you speak to your LogoMall visitors, get their attention and communicate the benefits of promotional products? Video marketing A professional, short video can reach out to your audience in a way that words on a page can not. A welcoming message personalizes the visitor’s experience while bringing your web site to life. Brief and concise, a video can quickly express what you do and how you can help visitors. Use video to encourage shopping throughout the LogoMall site and direct them to featured items or themed categories to promote buying. Producing a video on your own could be a daunting and expensive task. To produce quality videos on your own, you need the expertise, the time and the equipment. If you don’t have the resources to write, design and edit a video, hiring a costly production service may be your next step. Great news! LogoMall is now offering “ready to use” marketing videos for your web site. The videos are created by professional designers and actors and can be quickly added and changed. Choose from the various themed backgrounds, select an actor and message from the video library.
We are now featuring our holiday videos targeting shoppers looking for the perfect gift giving idea. Check out an actual LogoMall video. You’ll notice when you go back into the site or refresh the page that a new actor with a new message appears that gives your visitor a new experience each time they come back. LogoMall has bundled the video collection with a subscription to RatePoint, an email marketing service, in an exclusive marketing package. Sign up for more information and to view additional video samples.
Tuesday
September 1, 2009 How will you be promoting this holiday season?Filed under: LogoMall, Marketing, Member Benefits, New Features Spark holiday shopping on your LogoMall site with email marketing. It’s a highly effective way to communicate your creative gift ideas, recognition and award programs. Email is a cost effective vehicle for reaching the right customer, at the right time, with the right product or special offer. Not only is it affordable, but email marketing delivers immediate results. ASI’s newest affiliate, RatePoint, makes it easy for you to create and send your own email marketing campaigns. They offer over 100 ready-to-go designs to create professional email marketing campaigns on your own without a designer. You simply add in your own copy, company logo and sharp product images that you can pull directly from LogoMall. Or, your designer can create an html email and upload it. RatePoint helps you to build and manage your email contact lists including requests to unsubscribe which is a mandatory process to abide by Can Spam. Once your email campaign is sent you can monitor the activity using their at-a-glance report. You’ll know how many prospects opened your email and exactly who clicked links to your web site. In addition to an easy to use email marketing tool, RatePoint also helps you to build your online business credibility by collecting and publishing feedback from your customers. You can easily post this valuable content on your LogoMall site to help turn prospects into customers. Powerful customer testimonials establish your online business reputation and build confidence in your online visitors. RatePoint is offering a 30 day FREE trial. Try it out for yourself at www.asicentral.com/ratepoint. You don’t even need a credit card number for the trial period. As an ASI member, you get great pricing on their subscription service. It’s less the $10 a month, to send unlimited email marketing campaigns to a list size of 500 or less. So…how will you be promoting this holiday season?
Friday
July 24, 2009 Paper or Silicon? How savvy distributors turn catalogs into LogoMall leadsFiled under: LogoMall, Marketing, Tips and Tricks, Uncategorized Contributor: Jack Flohr, Director of Marketing, Membership Services One of the best drivers of Web traffic is the tried and true paper catalog. From LL Bean to Victoria’s Secret to the Counselor Top 40, businesses continue to rely on catalogs. In fact, “50 -70% of online sales are driven by catalogs,” said George Hague, senior marketing strategist at J. Schmid & Assoc. Inc., a catalog consulting company in Mission, Kansas. As a distributor with a LogoMall site, you can easily and immediately drive customers to your site using imprinted catalogs that are personalized with your Website. When followed up with an email that links to your site and a personal call, this integrated program has proven to increase sales. Kayla Tollen, of Kayla Advertising asi/239482 has seen real world results using integrated campaigns, “I’ve been using catalogs for 24 years. One or two orders cover the cost of my investment. ASI’s fulfillment service is an added bonus and creates additional savings in time and money.” The challenge of course is finding the time to market your business effectively doing all of the things you already know you are supposed to do. One suggestion is to block out a ‘Marketing morning’ once every two weeks and dedicated at least 6-8 hours/month to marketing efforts. You can also use ASI services directly. Not only does ASI do all of the work for you, often times it saves money due to our leverage and position. Services include catalog fulfillment, prospect lists, email marketing, self promotions, and telemarketing. If you’re looking for a great program to drive traffic and sales from your site you should consider 4th quarter gift giving. Start by featuring gifts on your LogoMall site and doing a fulfillment program with ASI’s Gift Book catalog. There’s no better time than now as nearly 40% of annual sales are made in the gift dominant 4th quarter. Will you be ready? Get help today, get leads tomorrow, and grow your business now. Call Dan Brown, ASI Catalogs Manager, today to learn more at 800-546-1392. P.S. In these challenging times history proves that those who advertise not only make money right away, they wind up with significantly more sales as things improve. This is your chance to win big! Jack joined ASI in 2005 and is the Director of Marketing for Membership Services at ASI. He is a direct marketing veteran with over 25 years of diverse sales & marketing experience in international business. Jack’s previous experience includes owning a marketing consulting firm with clients that included firms such as NutriSystem and SmartBargains.com. Prior to that he was in charge of the catalog division at The Franklin Mint, and has held numerous positions in operations, purchasing and finance. Today, Jack specializes in multi-channel marketing and is adept at creating vision, strategy and execution across multiple mediums.
Monday
June 29, 2009 LogoMall has recently made the following product updates:Filed under: LogoMall, Logomall features, Website Design New Product Ideas Choking Hazard Warnings Stock Videos
Friday
May 22, 2009 Take the LogoMall SurveyFiled under: LogoMall In a continuing effort to help you improve your LogoMall Websites we wanted to get an idea of how you are promoting your website to the world. Do you simply create compelling content that site visitors and search engines or do you build inbound links to your site. Please take 3-4 minutes and fill out this survey asking how you promote your LogoMall site. Then in the next issue of the Inside Scoop we will publish those results and let you know the top ways that distributors are gaining web traffic. LogoMall Survey - Click here |
