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Monday
January 11, 2010 Happy New Decade!Filed under: LogoMall, Logomall features, Member Benefits
With the new year/decade comes new ways to actively sell through your web site with ASI catalogs. What’s new? Spectrum® 2010 catalogs can now be imprinted with your full color logo for free. And when you buy Spectrum 2010 for your customers, we’ll add an exciting new digital version complete with virtual sample capability to your LogoMall site for free too. We can also add a text link or you can use our new animated cover version. It grabs the attention of your visitor and pulls them in to browsing through the hundreds of products very easily with their very own logo on the item.
Use Spectrum 2010 as a marketing vehicle to drive traffic to your web site and take advantage of the new full color imprinting available that includes your web address. Order Spectrum 2010 online or contact our Catalog Sales team at 800-546-1365 or at catalogs@asicentral.com. Have a Happy New Selling Year!
Thursday
November 5, 2009 Logomall Marketing VideosFiled under: LogoMall, Logomall features, Marketing, New Features, Video At our yearly Halloween party my neighbor yelled over asking if my son, who is 18 months old, knew sign language. I raised a skeptical brow as she claimed he was signing the word “more” while eyeing up the cookies on the table. I politely told her she had enough wine and to put the bottle down. Of course, my husband later confirmed with my son’s school that, yes indeed, they had been teaching sign language. Why? Little tots can’t communicate everything they want and need other ways to get noticed and express themselves. The same holds true in business – especially on the Internet. How else can you speak to your LogoMall visitors, get their attention and communicate the benefits of promotional products? Video marketing A professional, short video can reach out to your audience in a way that words on a page can not. A welcoming message personalizes the visitor’s experience while bringing your web site to life. Brief and concise, a video can quickly express what you do and how you can help visitors. Use video to encourage shopping throughout the LogoMall site and direct them to featured items or themed categories to promote buying. Producing a video on your own could be a daunting and expensive task. To produce quality videos on your own, you need the expertise, the time and the equipment. If you don’t have the resources to write, design and edit a video, hiring a costly production service may be your next step. Great news! LogoMall is now offering “ready to use” marketing videos for your web site. The videos are created by professional designers and actors and can be quickly added and changed. Choose from the various themed backgrounds, select an actor and message from the video library.
We are now featuring our holiday videos targeting shoppers looking for the perfect gift giving idea. Check out an actual LogoMall video. You’ll notice when you go back into the site or refresh the page that a new actor with a new message appears that gives your visitor a new experience each time they come back. LogoMall has bundled the video collection with a subscription to RatePoint, an email marketing service, in an exclusive marketing package. Sign up for more information and to view additional video samples.
Monday
June 29, 2009 LogoMall has recently made the following product updates:Filed under: LogoMall, Logomall features, Website Design New Product Ideas Choking Hazard Warnings Stock Videos
Monday
February 9, 2009 Drive Sales Using Your LogoMall SiteFiled under: ASIsecure, Logomall features At the ASIshow in Orlando, I presented a session on education day on the topic of driving sales using your LogoMall site. The room was filled to capacity with distributors just like you who want to know how to build their business on the web. It’s a marketing challenge just to get quality visitors to your web site. But what are you doing on your site to engage your customers once you get them there? LogoMall offers content and marketing tools to help you push products and generate ideas for your customers. By guiding your shoppers to relevant promotional ideas, you will increase the number of leads and sales from your LogoMall site. Product merchandising is all about getting the Right product, to the Right person at the Right time. With the vast selection of promotional products available on your site, you need to direct your customer’s attention to highlighted products and categories. Featured Products is a merchandising tool that helps you to build sets of items to display. We offer dozens of theme product sets such as Tradeshows, Golf Items and Green Products that you can quickly add to your site on your own. We also offer an option to automatically rotate the sets for you to keep your site fresh with ideas. For a complete list of all of our theme sets, visit nichecatalogs.logomall.com. You also have the ability to create your own custom set using products from our LogoMall database or you can upload your own product. This gives you the power to tailor your site to target specific types of customers. Do you specialize in specific markets such as colleges, non-profits or real estate? Create a mini catalog with the best sellers for that audience. You can take it a step further by sending an email promotion to that group offering a limited time special on those items.
Select-a-Searches is another way to drive shoppers to your best selling categories, preferred product lines and seasonal products. You can create the links on your own to specific product results on LogoMall. If you can search for it on LogoMall, you can link to it. Link to Picnic Coolers, Pens under $1.00, Bags by Leeds….the options are endless. Managing the marketing and content tools for your LogoMall site will be even easier with the launch of the newly designed ASIsecure.com at the end of February. Watch my video for a quick tour. In the meantime, if you need help with updating your site, contact support@asicentral.com or at 1-800-546-1530. We are eager to help.
Saturday
July 12, 2008 LogoMall Traffic ReportsFiled under: Logomall features LogoMall traffic reports can be a helpful guide as you market your web site. Use them as a tool to see how your traffic fluctuates from month to month when running your web marketing campaigns. LogoMall provides traffic reports for the sites that are hosted here at ASI. If you link into the LogoMall shopping engine from an outside site, you will want to review the report that is available from your web site host. Let’s review the 4 basic sections of the LogoMall Traffic Report: Summary Referrals Search Engines Search Engine Terms Now it’s time to check your report. Traffic reports are on ASIsecure.com after you login, under Traffic Reports on the right. You will then click on the “tree view” to see the reports that are available for each domain name we host and the last 3 months of reports. A new report is posted the first week of the month that includes the traffic for the previous month. Contact our Product Support Center at support@asicentral.com for more information on your LogoMall traffic report. Look for the next edition of LogoMall’s Inside Scoop where we begin our series on web marketing tactics.
Thursday
November 15, 2007 LogoMall Shopping Cart FeaturesFiled under: Logomall features LogoMall shopping cart requests are up 45% over last year, a trend we have been watching grow since adding our advanced shopping engine tool. Typically, after your LogoMall end-buyer finds the products they are looking for; they add the items to their shopping cart. At Check Out, they simply fill in their contact information including their preferred method of payment and credit card number. The credit card information is securely stored at ASIsecure.com (uncharged) waiting for you to add imprint charges, shipping and taxes when you are ready to process the order. You can control the types of payment methods available to your visitor on LogoMall in ASIsecure.com in the Shopping Cart section under Managing Services. Email our ASI Product Support team for help with this feature at support@asicentral.com. If you are currently not accepting credit cards and would like to, don’t hesitate to contact our ASI credit card processing affiliate, Access Group. Access Group offers a Merchant Account Program at a low discounted group rate which is made possible by the collectively, large processing volume from participating ASI members. If you are already accepting credit cards, contact Access Group for a free, no obligation savings comparison. They will provide you with a clear understanding of what you are actually paying for and how much you can save by switching to the ASI member program. Typically, members are saving an average of 33% in monthly processing fees.
Wednesday
April 11, 2007 LogoMall Merchandising Tools: Select-A-SearchFiled under: Logomall features Your LogoMall is stocked with hundreds of thousands of ad specialty products. What do you want your visitors to see first? LogoMall offers many web merchandising tools to guide your visitors. Merchandising is all about getting the right products to the right customers at the right time. In addition to Featured Products that we touched on in our last Inside Scoop, LogoMall offers a tool called Select-A-Search. Select-A-Search lets you create links to specific product search results. For instance, maybe your top selling items are pens from your preferred supplier or you want to highlight seasonal ideas such as golf. You can have links created to each product group or category. Or, maybe you would like to target items to a specific market such as healthcare. Take a look at this sample LogoMall site. In the left navigation you will see we have links to product results for First Aid Kits, Exercisers and Clipboards. This personalizes the experience for the visitor and pushes them to the right products fast. Select-a-Search can be created and updated through http://www.asisecure.com/, if you have a LogoMall template. If you have a custom designed site, call your LogoMall Coordinator for assistance at 800-546-1350. Spend some time merchandising your site and increase customer leads in one click.
Monday
March 12, 2007 LogoMall Niche CatalogsFiled under: Logomall features Let’s face it, your work day is focused on selling, helping customers and managing the thousand other details it takes to run your business. You know that keeping your web site current for your visitors is important but it always takes a backseat. The team at LogoMall spent the time to create a way for you to keep your site fresh with product ideas so you don’t have to. LogoMall offers close to 20 different theme or niche product sets that you can easily post on your site with little time and effort. If you subscribe to featured products, you can choose from Golf Gear, Back to the Beach, New & Trendy or pick one of our ASI catalogs like Affordable Solutions. Each set is designed to help you promote products for upcoming events or to get your visitors thinking about product possibilities. To make it even easier, you can set your site to always show the latest set by selecting the default option in ASIsecure.com. Visit www.asicentral.com/nichecatalogs to view all the sets and simple instructions for adding to your LogoMall site. We have a dedicated team that continuously updates the product and replaces the old sets with the new. If you have suggestions for a product set, send me an email. |
