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Friday
July 16, 2010 Back to SchoolFiled under: LogoMall, Logomall features, Marketing, Member Benefits Not even a week after my daughter’s last day of kindergarten, I received the Pottery Barn Kids “Back to School” catalog. What perfect timing. I have been looking forward to buying a new backpack and lunch bag for months. Her filthy, falling apart, disgusting back pack went in the trash the last day of school. Can you say “Goodbye Hello Kitty lunch bag”? If you target the education market, your clients are probably eager to get started with fresh new ideas and programs for the 2010 – 2011 year. Get your clients thinking about back to school programs on your LogoMall web site. The tools and content that we have developed for the Back to School season will help you take the work out of promoting and help boost your Q3 sales. Back to School Featured Products We pre-selected school items into a mini-store for you to promote specifically to the education market. The Back to School featured product set will appear in left navigation on your site and you can have a selection of those products appear on your home page. All you need to do is add the set to your site which can easily be done through ASIsecure.com. Back to School LogoMall Categories Highlight school related categories in your navigation so shoppers can get ideas and start browsing your vast selection of products. If you can search for it on LogoMall, you can add a link to it “school”, “cheering”, “backpacks”. Take a look at the navigation at sales.logomall.com. The Select-a-Search links can be added to your site through ASIsecure.com. Back to School Product Collages Showcase products for Back to School right on your home page. We created crisp product collages that show a sampling of the type of products that you can offer your clients. Visit www.getlogomall.com/collages for collage options.
Back to School Videos Video is an effective way to get your message across. It engages your site visitors and encourages shopping. Our video spokesperson can be added to your site when you upgrade to our LogoMall marketing package. View a video sample at sales.logomall.com. Email Marketing Drive your customers to your online back to school promotions through an email marketing blast or e-newsletter. You can feature articles about effective Back to School promotions and the power of promotional products. ASI members can take advantage of great pricing with our email marketing affiliate, RatePoint. For a free trial, visit www.asicentral.com/ratepoint. As always, our support team is available to assist you with updating your web site. Call us at 800.546.1350 and ask for your eMedia Coordinator. |
