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Filed under: Marketing
At the start of spring, my family and I were on our way home from a Sunday outing. Addicted to my iPhone, I clicked on the Facebook app to glance at the latest status updates. And there it was. A post from my favorite ice cream shop, Goodnoe’s in Bucks County, PA, that the mocha fudge flavor was back and to get over to the store. I immediately told my husband to turn the car around and to step on it. In a few minutes, I was enjoying the best ice cream on the planet and Goodnoe’s was enjoying the sales.
Yes, Facebook can actually work for your business. With the right mix of content, you cangenerate interest, educate your audience about the power of promotional products and drive sales. Through the network of fans that you build, you create a direct channel to grab their attention every single day, for FREE. It’s a marketer’s dream.
If you are not on Facebook yet, you should start off by just getting your own account, build a friend base and learn the protocols for posting status updates, photos and video. Get comfortable with Facebook and how it works first before committing to a fan page.
If you have a Facebook page and you are ready to create a page for your business, here are some tips for getting started. By the way, this is a perfect Friday afternoon or late night project when you have some uninterrupted time.
Creating a Page
You’ll find a link to Ads and Pages on the left navigation when you are in your own Facebook account. You’ll be asked to indicate the type of business you have and to create a name for your page. Facebook is great with walking you through what is needed to start your page including where you can add copy about your business and uploading your logo to brand your page.
Spend Time on Settings
To edit your page, Facebook gives you a long list of settings and applications that are available to use as options. I recommend that you go through carefully, reading the purpose for each to identify what you want for your business page. It will make you think about how content should be posted. For example, do you want fans to be able to post their own videos or links on your business page? You may not be comfortable with this.
Review Business Pages
The best way to understand how other businesses are using pages to promote themselves is to go explore. What are your competitors up to? What are top retailers doing? Look at your favorite products and brands to get ideas. I love how the Target store page has promotional banners that link right back to their web site to shop. The same concept works for you by posting a banner that promotes shopping on your LogoMall site.
Populate Before Promoting
Now that your page is live, the only thing left to do is to start pushing out your updates. You should consider building up a collection of updates before you start promoting your fan page. Fill your page with interactive questions, specials, product recommendations and links to product videos. Wow your visitors the first time and make them hungry for more.
Next month, we’ll share tips on how to promote your business page and increase the number of fans. Just saw a Facebook post from Target. Lawn chairs are on sale this week. Gotta run….
 PS - Take a look at the fan page we just introduced for ASI’s EmailExpress. The purpose is to push out all of the great promotions that are all buyer friendly. Become a fan so you can see the latest products and specials. Feel free to use our status updates on your own fan page.
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