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Thursday
April 23, 2009 Getting Started with SEO: Can Your Customers and Prospects Find You?Filed under: Marketing Contributor: Dale Denham, Senior Vice President at ASI It’s amazing to me how many people I can’t find on the Internet when I’m looking specifically for them. When all they would need to do is a very small amount of work to optimize their website. Yet, because people are intimidated by terms like SEO, they don’t do anything. SEO stands for Search Engine Optimization and it is one of THE most incredible options for distributors to increase exposure on the web. In fact, 80% of users click results on the first page of Google only. Thus, if you aren’t on the first page, you only have a 20% chance of getting clicked. SEO can be free when you do it yourself or cost thousands of dollars per year for a professional to do it with/for you. But don’t go and spend thousands of dollars to optimize your website just yet. There are quite a few things you can do on your own using the new ASISecure.com and free tools on the Internet that can let you optimize your site yourself. Start by identifying the most important keywords that you want people to find you with. Don’t use Promotional Products or other industry jargon, go with the basics. Your company name, the name of your salespeople and words like "marketing" or "trade shows" combined with your local town (such as "marketing ideas Trevose PA"). Once you’ve identified your basic keywords, work them into copy on your LogoMall website several times and do so professionally (Remember, people read these pages). I’ll share more tips on how to optimize your site to gain additional customers in the upcoming weeks. (side note: SEO is often confused with SEM which is Search Engine Marketing which involves a paid component such as Pay Per Click (PPC). Pay Per Click campaigns can be very costly so I recommend that distributors start with the basics of SEO to start gaining additional business using their LogoMall website.) I recently conducted a web marketing seminar at the ASI Show. You can listen to the entire seminar FREE as a special offer to our LogoMall customers by clicking HERE. Join me for my full seminar "Web Site Marketing: Simple Strategies That Work" at the ASI Show Chicago July 21st. Or, send me your SEO questions to dale.denham@asicentral.com andI’ll respond promptly with information including the handout I share at the session. Dale Denham is a Senior Vice President at the Advertising Specialty Institute(ASI). Dale joined ASI in 2000 and is responsible for ASI’s information, technology and business development, including strategic relationships with key partners UPS and OfficeMax. |
