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Monday
February 9, 2009 Drive Sales Using Your LogoMall SiteFiled under: ASIsecure, Logomall features At the ASIshow in Orlando, I presented a session on education day on the topic of driving sales using your LogoMall site. The room was filled to capacity with distributors just like you who want to know how to build their business on the web. It’s a marketing challenge just to get quality visitors to your web site. But what are you doing on your site to engage your customers once you get them there? LogoMall offers content and marketing tools to help you push products and generate ideas for your customers. By guiding your shoppers to relevant promotional ideas, you will increase the number of leads and sales from your LogoMall site. Product merchandising is all about getting the Right product, to the Right person at the Right time. With the vast selection of promotional products available on your site, you need to direct your customer’s attention to highlighted products and categories. Featured Products is a merchandising tool that helps you to build sets of items to display. We offer dozens of theme product sets such as Tradeshows, Golf Items and Green Products that you can quickly add to your site on your own. We also offer an option to automatically rotate the sets for you to keep your site fresh with ideas. For a complete list of all of our theme sets, visit nichecatalogs.logomall.com. You also have the ability to create your own custom set using products from our LogoMall database or you can upload your own product. This gives you the power to tailor your site to target specific types of customers. Do you specialize in specific markets such as colleges, non-profits or real estate? Create a mini catalog with the best sellers for that audience. You can take it a step further by sending an email promotion to that group offering a limited time special on those items.
Select-a-Searches is another way to drive shoppers to your best selling categories, preferred product lines and seasonal products. You can create the links on your own to specific product results on LogoMall. If you can search for it on LogoMall, you can link to it. Link to Picnic Coolers, Pens under $1.00, Bags by Leeds….the options are endless. Managing the marketing and content tools for your LogoMall site will be even easier with the launch of the newly designed ASIsecure.com at the end of February. Watch my video for a quick tour. In the meantime, if you need help with updating your site, contact support@asicentral.com or at 1-800-546-1530. We are eager to help.
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