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Saturday
July 12, 2008

LogoMall Traffic Reports

Filed under: Logomall features

LogoMall traffic reports can be a helpful guide as you market your web site. Use them as a tool to see how your traffic fluctuates from month to month when running your web marketing campaigns.

LogoMall provides traffic reports for the sites that are hosted here at ASI. If you link into the LogoMall shopping engine from an outside site, you will want to review the report that is available from your web site host.

Let’s review the 4 basic sections of the LogoMall Traffic Report:

Summary
An overview of the traffic to your site is provided that includes Sessions and Hits. Sessions will give you a good idea on how many times your site was actually viewed because a session is calculated when someone visits your site. We break out how many sessions had unique or repeat visitors. Hits are calculated by how many files that are opened on your web pages. Each page could have several files that are either images or copy.

Referrals
Referrals will tell you how someone got to your web site. We list out the links for you to review. The more links that you have to your web site, the more traffic you are going to get.

Search Engines
This section will list out the search engines that a visitor used to find your web site.

Search Engine Terms
We provide a list of search terms or words that a visitor typed into a search engine that resulted in finding your web site address. For example, if a visitor went to Google and typed in the term “Promotional Mugs” and they clicked on your listing in the results, this activity would be reported in this section.

Now it’s time to check your report. Traffic reports are on ASIsecure.com after you login, under Traffic Reports on the right. You will then click on the “tree view” to see the reports that are available for each domain name we host and the last 3 months of reports. A new report is posted the first week of the month that includes the traffic for the previous month.

Contact our Product Support Center at support@asicentral.com for more information on your LogoMall traffic report. Look for the next edition of LogoMall’s Inside Scoop where we begin our series on web marketing tactics.