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Monday
February 25, 2008 Monthly $1000 DrawingFiled under: Marketing We are often asked if the monthly $1000 drawing of promotional products on LogoMall is real. It’s absolutely real (I sign off on the bills) and you should be taking advantage of it. The $1000 drawing is an incentive you can use to attract visitors to your site. Not only does it entice visitors, it will help you to build your marketing prospect list. The best news for you is that it won’t cost you a thing…ASI pays for it. Here’s how it works. Your LogoMall site comes equipped with a link to an entry form where visitors fill in their contact information. Whenever someone enters the drawing on your site, you will get an email notification. We also store all drawing leads in your Resources section of ASIsecure.com. Once a month, the LogoMall team selects a winner from the pool of all entries submitted across the LogoMall network. If your visitor is selected, the LogoMall team will contact you, then you contact your customer. This is where you get to play Ed McMahon. You get to tell them they won $1000 worth of promotional products from your LogoMall site. You’ll guide your winner through the product selection and then send us the invoices from the LogoMall suppliers you purchased from. ASI will reimburse you $1000. Promote your site and the $1000 drawing with promotional products today! It ties in what your company does and shows how your company can help with their next promotion.
Sunday
February 17, 2008 Social Networking 101Filed under: Marketing So I am back in the office after a blink of an eye maternity break with my new baby. While I was out, I kept in touch with the outside world by exploring social networking sites connecting with friends and colleagues, old and new. Social networking is the hottest new, unconventional vehicle for marketers to reach out to potential buyers. Savvy marketers are taking advantage and incorporating social networking into their marketing mix. ASInetwork.com is an industry example of social networking. As an ASI member, you can create your own personal profile and begin connecting with thousands of distributors and suppliers. Social networking is about meeting people with common interests, sharing experiences, bouncing ideas, finding solutions and having fun. To connect and reach out to people outside our industry, you could try social networks such as LinkedIn.com, geared towards professionals and Facebook.com, a more casual way to hook up with friends from present and past. Might I mention that all social networking site members are potential buyers of promotional products? As a marketer, how can you jump into the pool? Proceed with caution! A social network is a community. And just like in any community, you need to respect the members, abide by the rules and behave. Know your audience. How you present yourself on LinkedIn may be different than your postings on Facebook or other social networks. The number one rule is…people do not want to feel like they are being sold or marketed too. Once you have determined which social networks to join, you’ll be asked to create a profile. Create a network within the network with your own user group. Use this feature to start a professional group that members can join. Post videos demonstrating the latest product ideas or give them a tour of your office. I have a friend with a clever new invention for a game controller organizer. On his profile, he posts a video demo of his product which I have often shared with family and friends that may be interested. Blog your marketing expertise. Most social networking sites have a blog feature. Post your articles on how to select the right product for their next campaign. Share your recent tradeshow experience. What did you learn and what ideas did you bring back with you to help your customers. Sprinkle in product examples and a link to your web site. Blogging establishes you as the expert and builds your credibility. Now get out there and make the connection. |
