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Filed under: Tips and Tricks
I’m just back from the ASIShow! Chicago and going through the stack of business cards that we all collect. In doing so I noticed that some were missing a critical piece of information – a Web address. How is that possible? If the card was in the hands of your customer, wouldn’t you want your web address to be available? Seems minor but you could be missing out on a big sales opportunity.
Let’s get back to the basics with the top places to promote your web site offline.
Printed Materials
Make sure your address is on the materials that touch your customers and potential clients everyday such as invoices, letter stuffers, your letterhead, fax sheets and yes, business cards. Don’t forget to put your address on the quotes and presentations that you do every single day.
VoiceMail
The beauty of a Web site is that it is available when you are not. Include your Web address on both your office and cell voicemails so your customers can start looking for products right away on your site. You don’t want to keep your customers on hold but if you have to, use the time to promote your specials and direct them to your web site.
Catalogs
By using catalogs in conjunction with your Web site, you create a mutlichannel way for your customers to buy. Use catalogs to promote your Logomall site with over 300,000 products by imprinting your web address on the front cover.
ASI offers a variety of catalogs to meet the needs of your customers such as the Select catalog that includes products from top suppliers rated by ESP Online™ users. Visit www.asicentral.com/catalogs for more details.
Promotional Products
You are the expert when it comes to the power of ad specialties. Perhaps send a thank you gift with your web address on it when you fulfill orders – you’ll leave them with a good feeling AND a way to start shopping for that next promotion. Maybe even ship it using imprinted shipping tape on an imprinted shipping box with your Web address. 
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