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Friday
July 16, 2010 Back to SchoolFiled under: LogoMall, Logomall features, Marketing, Member Benefits Not even a week after my daughter’s last day of kindergarten, I received the Pottery Barn Kids “Back to School” catalog. What perfect timing. I have been looking forward to buying a new backpack and lunch bag for months. Her filthy, falling apart, disgusting back pack went in the trash the last day of school. Can you say “Goodbye Hello Kitty lunch bag”? If you target the education market, your clients are probably eager to get started with fresh new ideas and programs for the 2010 – 2011 year. Get your clients thinking about back to school programs on your LogoMall web site. The tools and content that we have developed for the Back to School season will help you take the work out of promoting and help boost your Q3 sales. Back to School Featured Products We pre-selected school items into a mini-store for you to promote specifically to the education market. The Back to School featured product set will appear in left navigation on your site and you can have a selection of those products appear on your home page. All you need to do is add the set to your site which can easily be done through ASIsecure.com. Back to School LogoMall Categories Highlight school related categories in your navigation so shoppers can get ideas and start browsing your vast selection of products. If you can search for it on LogoMall, you can add a link to it “school”, “cheering”, “backpacks”. Take a look at the navigation at sales.logomall.com. The Select-a-Search links can be added to your site through ASIsecure.com. Back to School Product Collages Showcase products for Back to School right on your home page. We created crisp product collages that show a sampling of the type of products that you can offer your clients. Visit www.getlogomall.com/collages for collage options.
Back to School Videos Video is an effective way to get your message across. It engages your site visitors and encourages shopping. Our video spokesperson can be added to your site when you upgrade to our LogoMall marketing package. View a video sample at sales.logomall.com. Email Marketing Drive your customers to your online back to school promotions through an email marketing blast or e-newsletter. You can feature articles about effective Back to School promotions and the power of promotional products. ASI members can take advantage of great pricing with our email marketing affiliate, RatePoint. For a free trial, visit www.asicentral.com/ratepoint. As always, our support team is available to assist you with updating your web site. Call us at 800.546.1350 and ask for your eMedia Coordinator.
Thursday
June 17, 2010 Coffee with Karyn Coates and Jake KrolickFiled under: Marketing Let’s pick up where I left last month when I shared how to start a business FaceBook page to promote your web site. This month I sat down with Jake Krolick, ASI’s digital marketing expert, to discuss how to build relevant content and promote your business page. My original intent was to record my interview with Jake on my iPhone for the purpose of remembering all of the good tidbits he offers and write up my normal blog. Jake’s take on how to run a successful social media page is so chuck-full of valuable information I thought it would be better if you just heard it for yourself. BTW – Jake happens to be a celebrity. Think back to the blizzard in Philadelphia in February. If you watch Nightline or World News with Diane Sawyer you might have caught an adventurous fellow who skied down the famous “Rocky” steps at the Art Museum. Yep, that was our Jake and I am lucky enough to work with him every day. Click Here to listen
Thursday
May 20, 2010 Facebook.It’s not just for looking up your old college flames.Filed under: Marketing At the start of spring, my family and I were on our way home from a Sunday outing. Addicted to my iPhone, I clicked on the Facebook app to glance at the latest status updates. And there it was. A post from my favorite ice cream shop, Goodnoe’s in Bucks County, PA, that the mocha fudge flavor was back and to get over to the store. I immediately told my husband to turn the car around and to step on it. In a few minutes, I was enjoying the best ice cream on the planet and Goodnoe’s was enjoying the sales. Yes, Facebook can actually work for your business. With the right mix of content, you cangenerate interest, educate your audience about the power of promotional products and drive sales. Through the network of fans that you build, you create a direct channel to grab their attention every single day, for FREE. It’s a marketer’s dream. If you are not on Facebook yet, you should start off by just getting your own account, build a friend base and learn the protocols for posting status updates, photos and video. Get comfortable with Facebook and how it works first before committing to a fan page. If you have a Facebook page and you are ready to create a page for your business, here are some tips for getting started. By the way, this is a perfect Friday afternoon or late night project when you have some uninterrupted time. Creating a Page Spend Time on Settings Review Business Pages Populate Before Promoting Next month, we’ll share tips on how to promote your business page and increase the number of fans. Just saw a Facebook post from Target. Lawn chairs are on sale this week. Gotta run….
Friday
April 23, 2010 Are You Committed to Your Blog?Filed under: Tips and Tricks I finally got to watch an entire movie start to finish last week. If you are a working parent, you know how tough this is. Someone is either hogging the box with Elmo or ICarly (my husband) or you are so exhausted by the end of the day you just can’t keep your eyes open. The movie was Julie & Julia with Meryl Streep who was a spot-on Julia Child. The story is about Julie Powell who blogged every day for an entire year as she made recipes from the Julia Child cookbook. The blog was obviously successful, proving that anyone with compelling, relevant content can be a digital publisher. What impressed me most was her absolute commitment to her blog. It’s a piece of cake to get a blog site live with the free online software that is available such as Blogger.com and WordPress.com. You can literally have your blog live in minutes without a web designer. It’s the actual act of blogging that is the hard part. A blog is a long term commitment and the key to sustainability is passion. You need to throw yourself into maintaining a blog or you need to have a dedicated person assigned to update the blog for your business. Or, maybe it’s just not the right time to start a blog. When you commit to a blog, the payoff can be huge. An established blog with a collection of articles referencing your business shows that you are the expert in your field and builds trust. As you continue to document your experiences, you are building an accessible, centralized location. You can refer customers to your blog on past articles about events, case studies, products and programs that worked. One of the biggest payoffs is that relevant content and links are picked up on search engines. Your blog becomes a vehicle to your web site so Set a goal Stay on Schedule Find a Friend with a Red Pen Market your Blog Bonus topics for you to kick start your blog Blog about upcoming events. “Back to school is right around the corner and it is time to start planning. We have great ideas for your school fundraisers and events. Last year, we created a program for Lion Elementary and they had their best fundraiser year ever. Here’s how…” Blog about your vacation or day-to-day amusements and relate it back to your business. “This weekend my family and I went to my husband’s company picnic. The food was less than memorable but what made an impression on me was the great use of promotional products with the company’s logo.” If you have a blog for your business, please send me a link at kcoates@asicentral.com. I would love to read your stories.
Monday
March 22, 2010 LogoMall is IntuitiveFiled under: LogoMall, Logomall features LogoMall is intuitive. Your online customers can easily find product ideas or a specific item using the keyword search without reading a user’s guide or taking an online course. LogoMall offers a ton of flexibility so you can customize your site to make it your own. By using ASIsecure.com, you can manage all of your ASI web sites. What’s the best way to find out all that is available to you as a LogoMall user? ASI’s product support team has the resources you need to manage and market your web site on your own. ASI’s product training and support comes in several flavors. Choose what works best or what is the most convenient for you. Watch a video Online classes ASIsecure webinar Individual support is available Monday through Friday, 8:00 AM to 6:00 PM EST. You can call in 800-546-1350 or chat online with an ASI representative on ASIcentral.com. You can also email the support team at support@asicentral.com. Whether you were one of our first LogoMall customers, or if you just came on board last week, take advantage of the various resources available to you to stay informed.
Thursday
February 18, 2010 More Eyes on YOUR MessageFiled under: LogoMall, Marketing, Member Benefits, New Features, Tips and Tricks Email marketing is powerful. No other medium gives you the instant results that an email marketing campaign can produce. You know immediately who is opening your email and what they clicked. However, now your promotions and informational content no longer need to be limited to just the email addresses on your list. With social media added to the mix, you significantly expand your audience exponentially (think: Twitter and Facebook!). RatePoint, ASI’s email marketing member benefit, has just announced a new feature that easily helps you combine email marketing and social media. RatePoint’s social media option will automatically post your email marketing content such as newsletters, coupons, specials and announcements about new or hot products directly to your Twitter and Facebook accounts. With very little effort you can push out content in one location without having to go to each social media site to send your posts. RatePoint easily connects your Twitter and Facebook accounts. You select by campaign if you want to publish your content to social media sites and then create a personalized text status message for Twitter and Facebook that will link back to your email. Social networking sites are increasing the exposure of your marketing campaigns and stretching your marketing dollars. And the audience is not limited to the number of contacts or followers you have. Search engines like Google are quickly indexing social media content such as Twitter posts. By pushing out good messages with valuable content, you enhance how your potential customers will learn about your business and how you can provide promotional product solutions for them. More eyes on your brand, more eyes on your web site, more potential for sales. It’sthat simple. A Free account is now available for up to 125 contacts. When you upgrade to a paid subscription with more email contacts, ASI has negotiated great pricing for you. The new social media tools are free to use with the trial and any paid subscription. Visit www.asicentral.com/ratepoint to sign up for your Free account today.
Monday
January 11, 2010 Happy New Decade!Filed under: LogoMall, Logomall features, Member Benefits
With the new year/decade comes new ways to actively sell through your web site with ASI catalogs. What’s new? Spectrum® 2010 catalogs can now be imprinted with your full color logo for free. And when you buy Spectrum 2010 for your customers, we’ll add an exciting new digital version complete with virtual sample capability to your LogoMall site for free too. We can also add a text link or you can use our new animated cover version. It grabs the attention of your visitor and pulls them in to browsing through the hundreds of products very easily with their very own logo on the item.
Use Spectrum 2010 as a marketing vehicle to drive traffic to your web site and take advantage of the new full color imprinting available that includes your web address. Order Spectrum 2010 online or contact our Catalog Sales team at 800-546-1365 or at catalogs@asicentral.com. Have a Happy New Selling Year!
Thursday
November 5, 2009 Logomall Marketing VideosFiled under: LogoMall, Logomall features, Marketing, New Features, Video At our yearly Halloween party my neighbor yelled over asking if my son, who is 18 months old, knew sign language. I raised a skeptical brow as she claimed he was signing the word “more” while eyeing up the cookies on the table. I politely told her she had enough wine and to put the bottle down. Of course, my husband later confirmed with my son’s school that, yes indeed, they had been teaching sign language. Why? Little tots can’t communicate everything they want and need other ways to get noticed and express themselves. The same holds true in business – especially on the Internet. How else can you speak to your LogoMall visitors, get their attention and communicate the benefits of promotional products? Video marketing A professional, short video can reach out to your audience in a way that words on a page can not. A welcoming message personalizes the visitor’s experience while bringing your web site to life. Brief and concise, a video can quickly express what you do and how you can help visitors. Use video to encourage shopping throughout the LogoMall site and direct them to featured items or themed categories to promote buying. Producing a video on your own could be a daunting and expensive task. To produce quality videos on your own, you need the expertise, the time and the equipment. If you don’t have the resources to write, design and edit a video, hiring a costly production service may be your next step. Great news! LogoMall is now offering “ready to use” marketing videos for your web site. The videos are created by professional designers and actors and can be quickly added and changed. Choose from the various themed backgrounds, select an actor and message from the video library.
We are now featuring our holiday videos targeting shoppers looking for the perfect gift giving idea. Check out an actual LogoMall video. You’ll notice when you go back into the site or refresh the page that a new actor with a new message appears that gives your visitor a new experience each time they come back. LogoMall has bundled the video collection with a subscription to RatePoint, an email marketing service, in an exclusive marketing package. Sign up for more information and to view additional video samples. |
